Facebook has increased its investment in its suite of business tools, including a new hosting service that may be of interest to small and medium businesses. However, details are thin on the ground at the moment regarding Facebook hosting services, with the social media giant working hard with its partners to make the service available over the coming months.
“Businesses have diverse technology needs and want a choice between the companies they work with to host and manage customer communications, especially with the increase in remote work,” the Facebook blog post explained.
“This is why, over the next few months, we plan to expand our partnerships with the business solution providers we have worked with over the past two years. We will also provide a new option for businesses to manage their WhatsApp messages through the hosting services that Facebook plans to offer.
Facebook has made efforts to increase its appeal to business customers, particularly through WhatsApp for Business. It recently announced a way for individuals to make purchases directly through WhatsApp chats, while making it easier for retailers to integrate this into their existing approach to e-commerce.
The host with the most
In a statement released by TechCrunch, Facebook announced that its new hosting service will be offered to businesses free of charge, removing a financial burden for businesses wishing to use the WhatsApp Business API. Facebook’s experience in managing online infrastructure, coupled with its extensive collection of data centers, means it will be an attractive option for businesses looking for a new hosting provider.
Facebook has also confirmed that it will provide a service for businesses to manage their WhatsApp messages directly through its hosting services. For small and medium-sized businesses connecting with their customers through this medium, this should make their communications much more manageable.
In the meantime, as we wait for more details on Facebook’s new hosting platform, other website builders will be wondering just how threatening this new service is.