What is your business?
We have launched an online solution to help bail Ireland’s workforce out of struggling service providers by finding them a job stream to support their income.
FlowJob is a free website for customers to post the jobs they need instantly to thousands of registered service providers, who offer quotes online.
The customer selects the service provider they want based on the service provider’s price and FlowJob star rating – awarded by previous customers. It’s like an eBay for services.
What interesting projects are you involved in?
Our number one project is to get Ireland back to work.
Between September 2007 and December 2010, unemployment rates in Northern Ireland more than doubled from 3.9% to 8.0%, and in the Republic they more than tripled from 4.5% to 13.7%.
What is your biggest challenge?
Let people know that we are a much better way for customers to find service providers than traditional directories or using Google.
We’re changing the way service providers advertise which is really exciting and we want to tell the world about it!
What plans do you have to develop the business?
Our business model is superscalable. We are focusing on Ireland – north and south – for now, but we want to expand globally.
What is the obstacle to achieving this?
Time – there are simply not enough hours in the day!
How do you use the Internet to market your business?
The Internet is the backbone of our business.
We also use traditional methods of online advertising, but social media creates momentum.
Has the recession been a catalyst for doing things more efficiently?
The recession is very positive for us. FlowJob is designed to empower small businesses that can’t afford large marketing budgets by rewarding honest, good-value work with recommendations to future clients.
The cost for service providers to advertise on FlowJob is on average 90% cheaper than directories. Our product is proving to be very popular.
Is cash a problem?
Money is king and we have been focused on it from the start. But cash is not a problem.
How did you innovate?
The creation of a market for services that bridges the gap between the Internet and the offline – “O2O” – is innovative and disruptive. Companies like Groupon are showing the value there is in this new space.
How to stay motivated?
We keep it simple – clear goals, a collegial environment, and strong financial incentives.
Which entrepreneur do you admire the most?
Matt Damon. He’s a talented guy who decided, after limited success, that the best way to be successful was to write his own movie and star in it.
What’s your favorite gadget?
I love my iPhone and can’t imagine what life was like without it.
If you could do one job, what would it be?
I really enjoy my job within a dynamic team of go-getters. Working for an F1 team or the management team of the British and Irish Lions would also be up to the task – for the same reasons.
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