A digital subscription will soon be required to read news content and editions on the Herald website. As a transition to subscription-only access, registration will be required to access news articles and editions effective August 1, 2021. With registration, Herald readers will receive a free trial subscription and reduced subscription rates for a limited time.
In May 2019, the Herald applied a “measured paywall” to news content. This leaky paywall drew a few hundred dedicated Herald subscribers, but several thousand monthly Herald website users easily bypassed the paywall and nominal subscription price. With the Covid health emergency, the Herald completely removed the paywall. Subscriptions actually went up … a little … for a while.
With the official health emergency now over, the Herald will require subscriptions for content and news editions. This will be a ‘hard paywall’, which will require users to purchase a subscription and log into the website to access premium content areas.
Subscription prices will remain unchanged for a limited period, but a price increase is expected in the very near future. Ardent Herald news readers are encouraged to subscribe now for a subscription at a lower price.
If you enjoy reading Herald content on your digital devices, we count on you to support these features and our local journalism activities through your digital subscription.
Most content is still free
We continue to provide unlimited and FREE access to all other areas of our website. Thus, Petites Annonces, DoTheShore, events, obituaries, Spout Off … everything except the content of the news and editions section remains FREE and unlimited.
And, the Herald print edition is available FREE in Cape May County locations every Wednesday; however, we are now looking for nominal payment at some locations – for example, Wawa and Acme stores.
Why digital subscriptions?
For more than 50 years, The Herald has fostered a free newspaper habit for residents and visitors of Cape May County – funded by a constant flow of advertisers eager to connect with an unrivaled local readership.
The transformation of digital media has strained the advertising-based business model for media companies both globally and locally. Digital advertising is very different from print advertising. Although our digital audience is even larger than our print audience, our digital advertising revenue is much lower than that of print advertising.
As our digital media business has grown, the limited degree of support for digital advertising has become increasingly problematic, particularly against a backdrop of declining advertising exacerbated by Covid-related impacts on local businesses. .
We feel privileged to serve this community, and we look forward to doing more – more journalistic coverage, more digital media services, more of what you want, when and how you want it. To do these things, we need to derive more revenue from our readers and our digital media operations.
High value, low cost
The Herald delivers more local news content to more people in Cape May County than any other news source. We hope you will help us do even more.
We now offer digital subscriptions either annually at $ 30 / year (less than $ 1 / week) or monthly at $ 5 / month. On or around September 1, subscriptions will drop to $ 50 / year (still less than $ 1 / week) or $ 5 / week.
We are grateful for your loyal readership – in print or online, weekly or anytime, and we appreciate your support.
To subscribe now, visit CapeMayCountyHerald.com/subscribe.