Quality assurance testing of your website can often mean the difference between a qualified lead and an increase in your bounce rate. Website speed, front-end functionality, functional email contact forms, and mobile friendliness all blend into a great website. More importantly, it becomes a website that search engines and consumers love. Google, in particular, has led the charge by rewarding websites that prioritize usability. Imagine the business – and the rankings – you could lose if an opt-in breaks and you don’t even know it.
Quality assurance doesn’t have to break the bank for small businesses, however. There are a number of free tools that you can take advantage of to ensure that your website is performing well from a technical standpoint and to comply with SEO best practices. More importantly, a few of these tools can ensure that nothing fishy happens behind the scenes (Remark: I haven’t been paid to promote any of them and I use them routinely for my own testing).
Gone are the days of one size fits all for all websites. There are tons of different screen sizes out there, all of which you need to adapt to to maximize your lead conversion and lower your bounce rate. Test Size allows you to see what your website looks like on different browser sizes. Remember: Search engines take this into account when ranking your website.
Online or brick and mortar, mom and pop or Fortune 1000, being blacklisted by Google or another major search engine can be a death kiss when search popularity increases by 20% every year. With this tool, you can easily check if any search engines are blocking your web domain, see why, and see the steps to remove it from the list.
Instantly test the look of your website on any type of smartphone, including the Samsung Galaxy Y, Nokia Lumia, and iPhone, just by entering a URL. Beyond the obvious benefit of making your site mobile friendly or if your mobile site is working, it can be useful to see if particular screen sizes have different effects on your mobile site.
Pingdom Website Speed Test
Sucuri site checker
W3C Broken Link Checker
Here’s a great tool from W3C: the Broken Link Checker. If you’re missing a broken link checker plugin or similar functionality on your website, this can be a great way to easily see which links need to be updated or removed from your content archive. It also helps you make sure your redirects are working properly.
All of these tools are free, so there’s no reason not to experiment with your own website right now. See what you look like from a different point of view; you might be surprised at what you find!
Image credit: CodeProject