Website Builder Comparison – Forbes Advisor


Rates and packages

Webflow and Squarespace break down their pricing and plans very differently. Webflow offers three different types of plans: site plans, e-commerce plans, and workspace plans.

Sitemaps allow you to design and publish your site. You will need to pay at least $12 per month if you want a custom domain name and at least $16 per month if you want access to its CMS features. Individuals or freelancers looking to build and manage a single site, he claims, tend to opt for a paid site plan in conjunction with the free workspace plan.

Workspace plans focus on collaboration, site permissions, and how many sites you can control at once. Similar to site plans, they start at $0 and scale up if you want more features. Paid Workspace plans allow you to add collaborators, add custom code, and grant specific permissions to certain members of your team. With paid workspace plans starting at $19 per month, Webflow can be a high monthly or annual expense, so keep that in mind.

Ecommerce plans are completely separate from site and workspace plans, but include elements of some site plans. There is no free option – the cheapest option is $29 per month and comes with a 2% transaction fee. The most expensive option is $212 per month and has a 3,000 item limit.

Instead of a free plan, Squarespace offers a two-week free trial. Once this trial is over, you must choose from one of its four paid plans to continue using your site. Its most popular plan is the Business plan, which costs $33 per month.

All plans come with SSL security, a custom domain name, 30 minutes of video storage, and 24/7 support. The lowest plan, Personal, doesn’t include any commerce capabilities and gives you very limited access to its marketing features.

In terms of eCommerce plans, Squarespace doesn’t charge transaction fees if you’re on its Commerce plans. It charges a 3% fee if you are on its business plan. There is no item limit on any plan.


Webflow and Squarespace offer two of the best template libraries. The main differences are that all Squarespace templates are free, while most Webflow templates require a purchase. On the other hand, you will have a lot more possibilities to customize Webflow templates than with Squarespace.

Bandwidth and storage

Squarespace gives every plan unlimited bandwidth, even if you’re on the lowest tier. Webflow, on the other hand, only gives 50 GB on its lowest paid site plan and 400 GB on its most expensive site plan.

Neither Squarespace nor Webflow have storage limitations. However, Webflow limits you on the number of items you can store in its CMS. You can’t store any items on its site plan at $12 per month (billed annually), but you can store up to 10,000 items on its site plan at $36 per month (billed annually).

SEO tools

Squarespace and Webflow are similar in the SEO department in that they both provide fairly basic to poor SEO features. You’ll get a basic sitemap, robots.txt, and the ability to customize your URLs and meta descriptions.

Beyond that, you won’t see a ton of control. In fact, Squarespace sites are notorious for not ranking as highly on Google search engine results pages. If SEO is a top priority, we recommend checking out WordPress instead.


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